Beauty professionals come in a variety of gorgeous forms, from makeup artists to hair stylists and lash specialists. But regardless of their area of expertise, it seems that every beauty professional struggles with a similar dilemma: should I work for a salon or open my own?
There are many advantages to being your own boss regardless of which sector you work in. For beauty professionals, an industry built on the tenets of service and style, there are a few extra perks to the freedom of independent professional status.
In this article, we’ll look at the primary incentives for beauty professionals to be their own boss by opening an independent salon. Whether you’re a master masseuse or a manicure maven, there’s something for every beauty pro to gain by going independent.
For more information on renting and running your own independent salon, visit Salon Suite Rentals now.
Make More Money
When you’re an independent beauty professional, you need your own zone in order to work. This usually means renting a salon or studio space, but it also means you get to keep all of the income you earn on the property. By contrast, when you’re dependent on a manager or a supervisor of some kind, you’ll have to give them a sizable chunk of your paychecks, not only for tax purposes, but just to keep the employer’s salon in functional order. Stand-alone businesses are much more expensive to maintain than rental spaces in larger business complexes, but some beauty professionals choose to work out of a single unit rather than joining forces with a group of like-minded creative individuals. There’s not necessarily a right way to go, but when it comes to small-business owners, you have a better chance of success if you start off in a location that you’re not 100% responsible for. You won’t be as stressed out by rental or leasing expenses, and you’ll get to keep more of every paycheck you earn.
Choose Your Own Hours
Most beauty professionals choose to go independent because it allows them the most flexibility in scheduling clients and appointments. Furthermore, when you have your own salon space, you are the one who decides the hours of operation. Maybe you’re just not a morning person — no problem! You don’t have to open your doors until you’ve had your coffee, and you’re wide awake. Or maybe you have a second job on the side. That’s awesome! This way, you can work salon hours into a schedule that complements your other career, rather than conflicting with it.
However, it should be noted that when choosing your own hours, the needs of your client base are important too. For instance, if you cater to stay-at-home mothers whose only chance to be pampered is during her kids’ school hours, then you’ll ideally want to be available at those times. It’s not always necessary to work hours you hate in order to meet client needs, but it’s nevertheless a very important factor to consider.
Personalize Your Brand
If you work as a beauty professional, odds are you consider yourself a very creative person. It takes an immense deal of artistic ability to be able to color and cut hair, polish nails, beautify complexions, and give life-changing massages. No matter what your specialty might be, having your own salon grants you the freedom to design your personal brand from the ground up. From the decor that dots the walls to the organizational scheme of shampoo bottles, everything in your studio can be precisely to your liking and in accordance with the kind of professional image you want to project. And if you don’t have the best eye for interior design, have no worries — Signature Salon Suites come with a built-in cosmetic aesthetic that’s sure to satisfy even the pickiest of palettes.
Learn Valuable Skills
Better money, schedule management, and brand promotion are all fantastic assets of becoming an independent beauty professional. But perhaps the most valuable advantage to solo operation — yes, there are things more valuable than money! — is the skill set you will develop and hone in your daily work. When you work for a supervisor or manager of any kind, that means you cede some of the responsibility to another person. But when you are your own boss, you are in charge of many more components of your business. You’ll refine your abilities in managing finances, juggling clients, and balancing work with play. Perhaps best of all, you will be actively building a beauty empire in your own name, on your own terms. There aren’t many achievements more impressive than that.
In this article, we’ve looked at the top reasons beauty professionals might go independent. If you’re a cosmetician, aesthetician, nail technician, or a specialist in any sphere of beauty and wellness, it is easier than ever to become an independent beauty professional. To learn how easy, affordable, and empowering this process can be, give a quick call to the pros at Signature Salon Studios.
The life of an independent or freelance hairstylist can certainly be trying, but that doesn’t mean it doesn’t come with some great benefits. With many commercial, commission-based salons often requiring revenue splits, offering inflexible scheduling, and putting limitations on the amount of freedom stylists have, it’s no wonder why so many are choosing to leave the traditional salon settings and turn to a career as an independent hair stylist.
At Signature Salon Studios, we support independent stylists and beauty professionals by offering luxury salon suite rentals. In this blog, we’ll highlight some of the benefits that come with being an independent hair stylist.
What’s one of the biggest reasons stylists are leaving the traditional salon settings and opting for a career as an independent contractor? Lack of flexibility. As an independent hair stylist, you can work wherever and whenever you want. Whether it’s in your home or a salon suite rental, during the day or at night, independent hair stylists are in control. This level of flexibility is especially valuable for those with other responsibilities. As an independent stylist, you get to set your own hours and price and adjust them whenever you find necessary.
Additionally, you also get to be in control of how many clients you take on. Independent stylists and beauty professionals have the flexibility to work as much or as little as they want while reaping the benefits of more meaningful interactions with their clients.
Complete Ownership of Operations
Traditional salons and beauty parlors often have strict rules and guidelines defined when it comes to wages, upselling products, workplace conduct, and more. Once choosing to become independent, beauty professionals can decide the best way to market their business and services. They decide which clients to take on and which ones they do not. While being in charge of business operations comes with a lot of responsibility, the stress and headache of having to adhere to unfavorable restrictions are eliminated.
Additionally, independent stylists and beauty professionals get to choose the services they offer. Whether a professional wants to be recognized as a hairstylist, skin care specialist, or they want to offer a wide range of services, you will be able to run your business the way you want to.
Low Start-Up Costs
Besides the cost of renting a salon suite and buying the necessary equipment and supplies, there are very little business expenses associated with independent work. Imagine if you were launching your own establishment, you would have to worry about building costs, paying employees, insurance coverage, and many other cost-related anxieties. You may not even have enough money to create an effective marketing budget. But because of the low initial cost, independent beauty professionals can begin earning money right away, many are even likely to at least break even after only a few clients.
Especially when considering the long-run, the amount of money independent stylists make is likely to be much higher than that of a traditional salon setting. After the expenses, all they have to pay is themselves. Freelancing is just like owning a small business, except as an independent beauty professional, you are able to keep a higher percentage of the profits you make. Although the amount of money made is directly correlated to the number of clients seen on a daily basis, it is typical to make more money per hour spent with them.
When working in a traditional salon environment, generally stylists are confined to a set wage per hour. The earning potential in these settings is far less than as an independent stylist, even after tips.
Lasting Client Relations
Perhaps the most important benefit to being an independent hair stylist is the personal relationships that can be created with clients. Soon, clients will begin trusting their stylist with their look, establishing long-term loyalty. This often will translate into referrals and valuable word-of-mouth marketing that will bring in more clients — something that traditional salon employees cannot get. If you can prove you are a reliable beauty professional, people will start to associate your services with quality. Keep in mind, the more client relationships that are built, the more your services will be in demand, and the more money you will make.
Once your independent hair styling business takes off, you will have the freedom to start taking on higher-profile clients. This can boost reputation in the industry while simultaneously increasing your earning potential. Furthermore, the freedom that comes with owning your own salon or beauty business cannot be understated. You get to choose your own methods, and build your business the way you want to in order to attain a profit. Do you want to market your services toward a specific demographic? Do you want to be known for being able to achieve a specific look? Becoming an independent hairstylist allows you to experiment with your brand.
The benefits above are just a few of the many reasons hair stylists and beauty professionals are leaving the traditional salon settings and are pursuing a career as an independent beauty contractor. If you want to reap the benefits of an independent stylist, one of the first things you will need to do is find a space to work from.
At Signature Salon Studios, we offer an exclusive collection of independently operated salon suite rentals throughout Arizona for independent hair stylists and beauty professionals. If you are interested in renting a salon suite that will help launch your career as an independent beauty professional, contact our team today!
4 Essential Steps to Start Your Own Salon Business
Having your own salon business may seem a beneficial prospect but that’s just what it stays: a prospect until you have a definite plan to make it work!
Any project is incomplete without there being a proper plan for it. You need to have a firm ground to be steadfast.
Let’s have a look at some of the essential steps to start your own salon business.
Step 1: Formulate Your Strategy
Before you worry about the logistics, equipment, personnel or even the skill-set, you need to have a proper strategy for your business! The vision for growth is always a plus in this case. You must make an estimation for the expected profits as well the provisional losses of your business.
Expecting your business to be hundred percent profit-making is an impractical idea. You need to be aware that despite your best efforts sometimes, there may be losses. Figure out a plan to avoid the expected losses. For instance, your salon may do really good business during the wedding season. However, at other times, when no weddings seem to be happening in your area then there may be cut-backs.
Step 2: Keep Track of Your Money
Before you make money from it, you have to invest money into your business. There is just no way you can start out without a capital. Make sure there is proper check and balance. If you can’t do it yourself, hire an accountant.
Maintain your bank statement. All this will give you a clear picture of your earnings from the business.
Step 3: Focus on Training and Professionalism
The staff you hire is in most cases only as good as you are. As an expert beautician, you will have the capacity to handle just about anything. However, your staff may not feel the same way. Equip your staff with training and practice so they can perform at your level.
It will help in customer satisfaction which should be a top priority of yours.
Step 4: Stay Up to Standards
A great personal care salon is only popular if it has something outstanding to offer. Your salon has to be up to standards in terms of your equipment, furniture, air conditioning and other similar facilities to accommodate some of the elite clients.
In fact, if you treat all your clients as elites then they will start paying up in the same way as well. Make sure your salon doesn’t lack any comfort and its interior design is aesthetically pleasing enough to make your clients’ experience worth-while. To achieve this level of comfort, it is better to have a salon studio rented then setting it up from scratch. It will save your time and money both.
Beauty salons are of great value both in terms of their money-making potential and its terms of their stability. Who doesn’t need a little grooming every now and then? Everyone does! You will never run short of clientele once you have firmly planted your feet in this industry. Signature Salon Studios can prove to be an excellent partner for you! Rent our studios for your start-up salon in any of the best 5 Valley locations, Scottsdale/Paradise Valley, Ahwatukee/Tempe, Gilbert, Chandler, and Mesa. The amazing interior of our studios is bound to leave a great impression on your clients. Get in touch with us today!
Owning a salon business may seem easy but in fact, it is not quite so. Let’s face it. Anyone can offer personal care services from home and make a little bit of money out of it.
However, establishing a full-fledged salon is no piece of cake. If you really want to have a business that does more than just pay your bills then you have to work towards it intelligently and carefully.
Let’s have a look at the top tips that can help you set up your own salon business.
1. Bring in the Right People
When you start your own salon, make sure that every staff you hire is well-trained and has a pleasant personality. Matters of personal care are very sensitive and many clients don’t appreciate carelessness by the staff when it comes to the care of their face, hair and body. Try to bring at least 50% staff who have experience.
2. Focus on Customer Service
Make customer service a priority so that none of your clients go home disappointed by your service. Keep the environment of the salon light and happy. Play a list of songs with light, soothing music that gives comfort to your clients rather than annoying them or making them agitated. Try to get their work done in the shortest possible time so they don’t feel like they had to spend a full day at the salon for one job.
3. Pick a Brilliant Location
One of the key elements in having a successful start up is to step foot in a great location. If you live in any of the 5 Valley locations like Scottsdale/Paradise Valley, Ahwatukee/Tempe, Gilbert, Chandler or Mesa then you are in luck. Starting out your business in beauty in any of these locations can bring your pure gold. The residences in these areas will much appreciate your salon and you will have the perfect start for your salon.
4. Rent the Perfect Studio
Many people feel that they should own the commercial building they are working in. However, that is not always a great idea. You won’t just have to purchase the business place, you also have to arrange it and design the interior in a pleasant way to appeal to your clients.
The designing and purchasing equipment separately makes the set-up very expensive and rather inconvenient if you are the sole owner of the business. A rented studio will save a lot of your time and cost. In addition, its well-designed interior and presence of equipment will benefit you more.
Beauty salons are not only recognized by the services they provide but they are also renowned by their uniqueness. Each one has its own specialty. In the same manner, each one has its own design and level of comfort. Signature Salon Studios make sure that your salon has that unique element to get customers rushing into it. The ambience we provide and premium care facilities make our salon studios just too attractive to ignore. Contact us for starting out in the beauty business with a bang!
3 Steps to Make Your Salon’s Interior Work its Magic!
When starting out with your own beauty salon you have many things to worry about.
You may think that one of the most important factors are either your finances or staff or maybe even the service you give to your clients.
. Yes, all these things have their own particular importance. But when it comes to establishing a successful business, a presentation is (or should be!) on top of the list of things that must be great!
The presentation of your salon is determined by its interior design and how comfortable of an experience it provides to your clients. Let’s have a look at how the interior design of your salon can work its magic on your clients!
1. A Welcoming Area
The first thing that any client would notice about your salon would be its reception area. The reception area should be accompanied by a lounge that allows clients to wait for their turn. Choose classy and stylish couches that make your clients’ stay cheerful and comfy.
Additionally, it’s super important to have a well-trained receptionist that stays at the reception desk and is available for the clients. If there is no one attending to their queries, they might not get a very good idea about your services.
2. Pick a Specific Color Scheme
Well, you might be thinking, it’s a salon no one would be living here. Why put all that effort into selecting a proper color scheme?
Well, you answered your question yourself. Your clients will be there for a brief period of time. A color scheme which is easy-on-the-eyes and accompanies by furniture that complements it, leaves a lasting impression on people.
If they enjoy visiting your place, they are likely to come again even if your salon’s services are expensive!
3. Everything Should Be Functioning Well
Your salon should not have any issues like bad plumbing or water leakages of any kind. It doesn’t leave a good impression on the customers. Its maintenance should be first class. There should not be any peeling paint, broken chairs or even unorganized workstations.
The lighting should be comfortable for the clients. The beams should not be very high. It should be good enough for you and your staff to have proper visibility. All these things create the difference between a regular and satisfied client and a one-time visitor who would never return.
The aesthetic factor plays a huge role in determining how well your business would do. Therefore, when starting out your beauty salon, you have to focus on the presentation of your salon. If you are opening up your business in any of the 5 Valley locations, Scottsdale/Paradise Valley, Ahwatukee/Tempe, Gilbert, Chandler or Mesa then you don’t have to worry about that at all!
Signature Salon Studios have the best studios available for you. You can rent our studios for your start-up. Not only will you gain popularity due to the excellent location, your salon will be very profitable due to its first class facilities, equipment and furniture. Our studios are designed to give your clients a luxurious experience! Rent our studios today!
Setting up a new salon business is never easy. There are many things that you have to take care of.
One of the most important things is a sound marketing strategy for your business. An amazing salon with great services just won’t be successful without being backed up by a good marketing plan. You have to know how to market your business.
After all, it is good marketing that brings in great clientele making your business the best in town.
Let’s have a look at some of the best marketing strategies for your salon business.
1. Social Media Is Your New Friend
If you wish to have a successful business then there is no way you can ignore social media marketing. You should have a separate campaign just for online marketing. All the businesses today are online because there simply is no better way to reach the people (potential clinets) in today’s digital age.
Create an App to book appointments from clients. Set up a Facebook page. Establish a Twitter account. Go an extra mile and write a blog about your salon. Make sure your business is always available on the internet. Whether your clients need to book appointments, suggestions for personal care or beauty products, maintain your online presence to answer them. Your availability will create loyal clients for you.
2. Sell On Your Uniqueness
Even among personal care services, there are certain things that only a few can do. It could be anything from a peculiar hairstyle that only your hair dresser can do or a facial that includes your personal herbal products.
Identify that extra something that your salon offers and market it to the best of your ability. Get printed on your rate card. Put it on your website. Put it on your social media pages. Put it on your app. Offer discounts on that service and soon it will be popular enough to attract people.
3. Offer Package Deals
Offer package services to your clients as a value adding feature for your salon. It will compel your existing clients to bring in their friends and family members to your salon. You can even ask your clients to refer new customers to your salon.
Offer discounts on services for clients who refer more people to your salon.
4. Highlight the Best Parts of Your Business
When selecting your salon in the first place, make sure it has beautiful interiors. You can use this beauty to your advantage when marketing your business. Take pictures of the salon and put them on your website and social media to gain all the right kind of attention from your target audience.
Your luxurious facilities will pull customers to you. Take your camera and click away!
Marketing for your business takes a lot of input but it pays off when you can see huge numbers coming in because of it. If you wish to open your business in any of the 5 Valley locations Scottsdale/Paradise Valley, Ahwatukee/Tempe, Gilbert, Chandler or Mesa get in touch with Signature Salon Studios! Rent our beautifully decorated studios for your salon and start your journey towards running a tremendously successful business.