Call/Text (602) 388-9306
Using Customer Service to Build A Strong Client Base

Using Customer Service to Build A Strong Client Base

When you run your own business, your primary objective is to establish a client base that you can rely on to provide you with the sales and revenue necessary to keep the doors open. The mistake many small business owners make, however, is thinking that they need only to focus on professional expertise to build their brand.

In actuality, if you want to create a loyal client base that continues to grow and continues to come back to support your product or service, you’ll need to focus on and refine your customer service skills to the utmost degree.

For those reading who work in the salon industry, Signature Salon Studios is your best resource for marketing and branding tips for your “suite” business. To learn more about how we provide our tenants with ongoing education and training in business savvy skills, please visit our website or give us a call today. 

Developing a Client Base

Whether you’re just getting started or you’ve been a salon specialist for years, there’s never any harm in working to develop a stronger client base.

If you already have existing clients, support and strengthen those relationships. Don’t neglect your older customers by placing too much attention on new leads. That being said, you should always be pursuing networking opportunities, word-of-mouth referrals, and innovative adjustments to your business model. This gives you a competitive edge so that even if older client bases do fade away with time, you’ll already have a plethora of new relationships and potential lifelong patrons.

When it comes to customer service, you may have to put in some work, but it will be worth it. Make a concerted effort to respond quickly and effectively to client needs, concerns, and questions. Stay active and engaged on social media. Be patient with every customer who walks through your doors and remember that on a fundamental level, they are the ones doing you a service, not the other way around.

Maintaining a Client Base

Once you’ve networked, partnered with other businesses, and built up a book of regular clients, the next challenge to tackle is maintenance. There’s little use in putting in the effort to establish a base of customers if you have no intention of continually working on securing their business.

Continuously providing high-quality customer service will certainly aid your retention rate, but it’s not the only contributing factor. 

Your clients, if they’ve stuck around this long, believe in you and your business to a significant extent. For that reason, they’re probably willing to invest a bit of their time in giving you feedback on what is and isn’t working well for them. Ask for opinions and feedback from your client base, as this not only engages them on a more personal level, but establishes a strong degree of trust and respect.

Additionally, if you have social media, newsletters, email campaigns, or mail-order promotional materials, you should be updating these on a regular basis. Ideally, you’ll put out, say, a fresh newsletter every other week, and launch a new theme or campaign idea every month. Post pictures and videos on social media of clients who come to your salon or business, whether it’s a nail bar, a hair studio, a microblading center, or some totally unique medispa.

If you have a website — you should, if you don’t! — make sure your content is fresh, relevant, up-to-date, accurate, and optimized to show up in the highest possible rank on search engines. 

Expanding a Client Base

You’ve put in the work to build and maintain your client base with strong customer service skills and marketing tactics. When you’re stable and confident enough to do so, the next step will be expanding your foundation of patrons.

This is usually the phase where innovation comes more into play. You may start offering different payment options, new products and services, different kinds of online content, etc. It could be as simple as adding a scannable component to your business card to impress smart phone-savvy people, or working with a nonprofit to promote your brand at a charity event.

Consider public relations tactics as well as traditional marketing and advertising.

And at the end of the day, expanding your client base will depend on consistently satisfactory customer service.

Oh, and word-of-mouth referrals never hurt either.

A Step-by-Step Process to Start Your Own Salon Business

A Step-by-Step Process to Start Your Own Salon Business

4 Essential Steps to Start Your Own Salon Business

Having your own salon business may seem a beneficial prospect but that’s just what it stays: a prospect until you have a definite plan to make it work! Any project is incomplete without there being a proper plan for it. You need to have a firm ground to be steadfast. Let’s have a look at some of the essential steps to start your own salon business.

Step 1: Formulate Your Strategy

Before you worry about the logistics, equipment, personnel or even the skill-set, you need to have a proper strategy for your business! The vision for growth is always a plus in this case. You must make an estimation for the expected profits as well the provisional losses of your business. Expecting your business to be hundred percent profit-making is an impractical idea. You need to be aware that despite your best efforts sometimes, there may be losses. Figure out a plan to avoid the expected losses. For instance, your salon may do really good business during the wedding season. However, at other times, when no weddings seem to be happening in your area then there may be cut-backs.

Step 2: Keep Track of Your Money

Before you make money from it, you have to invest money into your business. There is just no way you can start out without a capital. Make sure there is proper check and balance. If you can’t do it yourself, hire an accountant. Maintain your bank statement. All this will give you a clear picture of your earnings from the business.

Step 3: Focus on Training and Professionalism

The staff you hire is in most cases only as good as you are. As an expert beautician, you will have the capacity to handle just about anything. However, your staff may not feel the same way. Equip your staff with training and practice so they can perform at your level. It will help in customer satisfaction which should be a top priority of yours.

Step 4: Stay Up to Standards

A great personal care salon is only popular if it has something outstanding to offer. Your salon has to be up to standards in terms of your equipment, furniture, air conditioning and other similar facilities to accommodate some of the elite clients. In fact, if you treat all your clients as elites then they will start paying up in the same way as well. Make sure your salon doesn’t lack any comfort and its interior design is aesthetically pleasing enough to make your clients’ experience worth-while. To achieve this level of comfort, it is better to have a salon studio rented then setting it up from scratch. It will save your time and money both. Beauty salons are of great value both in terms of their money-making potential and its terms of their stability. Who doesn’t need a little grooming every now and then? Everyone does! You will never run short of clientele once you have firmly planted your feet in this industry. Signature Salon Studios can prove to be an excellent partner for you! Rent our studios for your start-up salon in any of the best 5 Valley locations, Scottsdale/Paradise Valley, Ahwatukee/Tempe, Gilbert, Chandler, and Mesa. The amazing interior of our studios is bound to leave a great impression on your clients. Get in touch with us today!
How to Open Your Own Salon Business

How to Open Your Own Salon Business

Top 4 Tips for Opening Your Salon Business

Owning a salon business may seem easy but in fact, it is not quite so. Let’s face it. Anyone can offer personal care services from home and make a little bit of money out of it. However, establishing a full-fledged salon is no piece of cake. If you really want to have a business that does more than just pay your bills then you have to work towards it intelligently and carefully. Let’s have a look at the top tips that can help you set up your own salon business.

1.     Bring in the Right People

When you start your own salon, make sure that every staff you hire is well-trained and has a pleasant personality. Matters of personal care are very sensitive and many clients don’t appreciate carelessness by the staff when it comes to the care of their face, hair and body. Try to bring at least 50% staff who have experience.

2.     Focus on Customer Service

Make customer service a priority so that none of your clients go home disappointed by your service. Keep the environment of the salon light and happy. Play a list of songs with light, soothing music that gives comfort to your clients rather than annoying them or making them agitated. Try to get their work done in the shortest possible time so they don’t feel like they had to spend a full day at the salon for one job.

3.     Pick a Brilliant Location

One of the key elements in having a successful start up is to step foot in a great location. If you live in any of the 5 Valley locations like Scottsdale/Paradise Valley, Ahwatukee/Tempe, Gilbert, Chandler or Mesa then you are in luck. Starting out your business in beauty in any of these locations can bring your pure gold. The residences in these areas will much appreciate your salon and you will have the perfect start for your salon.

4.     Rent the Perfect Studio

Many people feel that they should own the commercial building they are working in. However, that is not always a great idea. You won’t just have to purchase the business place, you also have to arrange it and design the interior in a pleasant way to appeal to your clients. The designing and purchasing equipment separately makes the set-up very expensive and rather inconvenient if you are the sole owner of the business. A rented studio will save a lot of your time and cost. In addition, its well-designed interior and presence of equipment will benefit you more. Beauty salons are not only recognized by the services they provide but they are also renowned by their uniqueness. Each one has its own specialty. In the same manner, each one has its own design and level of comfort. Signature Salon Studios make sure that your salon has that unique element to get customers rushing into it. The ambience we provide and premium care facilities make our salon studios just too attractive to ignore. Contact us for starting out in the beauty business with a bang!