The beauty industry is full of qualified individuals with a diverse skill set, but that doesn’t mean that every single person within it is a professional in their supposed area of expertise. What makes a professional stand out from an average worker in the beauty industry? While there are certainly many factors that can influence this perception — both personal and social — this article will give you a few tips to enhance professionalism on all levels, whether for yourself or others.
So what are the ways you can be more professional? Let’s find out.
- Dress For Success
- Speak Assertively
- Network, Network, Network
- Be On Time
- Organize Everything
Dress for success
Have you ever heard the expression: “Dress for the job you want, not the job you have”? Well, that holds especially true for those in the beauty business. Whether you’re a nail tech or a cosmetologist, your fashion choices have a direct impact on the opinions and decisions of your client base.
Determine what kind of aesthetic you’re aiming for, and plan your ensembles accordingly based on those criteria. For instance, if you operate your own hair salon and you’re known for executing daring, vibrant, and bold color palettes, why not dress to represent that?
Conversely, if you run a minimalist, science-based microdermabrasion clinic, you’ll probably want your outfits to reflect that refined and elegant simplicity.
At the end of the day, it’s important to wear what you feel most comfortable in, but a little bit of extra effort can go a long way to convincing your patrons that your beauty business is the best of the best.
Assertive speech, whether communicating with employees or clients, consists of a combination of respect for the other person and for yourself. It’s worth leading with the fact, though, that “assertive” does not mean “aggressive.” If you don’t make a concerted effort to express your needs, desires, and limitations, no one else will, and that ends badly any way you slice it.
If a coworker says something that offends you, it’s okay to tell them, so long as you do it respectfully and with conviction — not with an attitude. It can be difficult to learn to use your voice, but the moment you do, so many doors will open for you that you won’t even know which one to pick.
Network, Network, Network
Networking sounds like a casual buzzword associated with phrases like “synergy” or “hyperlocal,” but there is an actual advantage to pursuing professional connections.
For beauty professionals in particular, who you know in the industry makes a big difference, and if you know them as a colleague or friend, you can bet they’ll pass on their referrals and best clients. What better way to build a business than on the backbone of a genuine, mutually beneficial relationship?
So go to that aesthetician’s luncheon or that microblader’s happy hour — you never know who you might run into.
Be On Time
Punctuality is not just about being in a given place at a given time; it’s about accomplishing your tasks and responsibilities when you commit to them being done. If you can’t follow through on a deadline or an obligation, it’s better to be honest about it than turn in an unfinished and/or low-quality performance.
For beauty professionals, especially those operating their own salon, punctuality is key to obtaining respect and preserving your own integrity. If you’re the boss of a business but you can’t meet the requirements of the regular business hours, you better change them before someone goes complaining and starting rumors by the water cooler.
An organized workplace is an efficient and effective workplace, regardless of what you do. Devise an organizational system that works for you, your thinking processes, and your lifestyle (i.e. the amount of time you can commit to file sorting, alphabetization, etc.).
If you feel flustered by the idea of color-coordinating nail polishes or numerically arranging hair color labels, there’s undoubtedly another system that can work just as well. That’s the beauty of personal organization: it’s meant to suit your personal and professional needs.
Common methods of organization include: spatial (everything has its place), chronological (by time), topical (by subject and content material), and visual (by color, appearance, or form).
Professionalism is comprised of a number of skills and abilities that can take a lifetime to fully grasp, but if you work at it a little bit every day, you’ll be amazed by how much more competent and confident you can feel.
To learn more about developing professional skills and becoming the best beauty boss you can be, contact Signature Salon Studios today.