Your business card is the front line between you and your potential clients. It speaks volumes about how you want to be represented as a professional and it can make or break an infinite number of foot-in-the-door interactions. For these and many other reasons, professionals put a great deal of thought into designing their business cards.
If you’re a salon stylist looking to market yourself in the best way possible with your business card design, look no further than this article. We’ll review some basics about business card design that can be personalized to reflect your unique style and abilities, while also enhancing your personal branding efforts and improving overall marketing strategies!
Rule #1: Keep It Simple
A cluttered business card is an unprofessional business card. Have you ever noticed how some of the most successful businesses have extremely simple logos and designs? That’s because it works. Even in an adventurous, creative industry like salons, you should try to keep your business card to a minimalistic design. Adding too many colors or words can be overwhelming to your reader, and it can also inhibit your ability to effectively convey information as important as your name, business location, contact number or slogan. So try not to take your design in a hundred different directions. Keep it simple.
Rule #2: Choose an Appropriate Font
We all know that Comic Sans is the worst font to choose, but which exactly is the right one? When it comes to professional documentation, from resumes to business cards, a serif font is a pretty safe go-to. If you want to have more than one font on your card, make sure that you alternate between serif and sans serif, or bold and thin typefaces. Otherwise, your design will look imbalanced — it will be speaking too loudly, leaning toward ALL CAPS, or it will communicate too lightly, as if you were whispering in 8-point word document text. You want to find a happy medium between the two, and that begins by balancing serif with sans serif. Examples of professional font combinations for a business card include: Helvetica + Times New Roman, Arial + Georgia, and Verdana + Merriweather.
Rule #3: Color Carries Weight
We touched on this briefly in Rule #1 about keeping it simple, but when it comes to color scheme selection for your business card, you should stick to a small number of hues. You also want these colors, if you opt for something bolder than black and white, to be complementary. Avoid neons of all kinds, as these can look somewhat immature, if not flat out difficult to read. If you already have a logo or a color scheme in mind, try to match your card with that. For instance, if all of your styling equipment is blue and white, a navy-and-ivory business card would be a gorgeous complement. Just remember not to exceed 3 or 4 colors at the most — you’re just trying to get them interested in your business, not trying to publicize paint swatches!
Rule #4: Define Your Personal Brand
If you don’t already have a personal branding statement, it’s time to get one. This is one of the most challenging yet rewarding parts of becoming a successful professional. Once you decide how you will introduce yourself in the industry — for example, a Beauty Consultant, Color Specialist, or Cosmetic Technician — you have a go-to label you can use to respond when others ask, “So what do you do?” While it’s perfectly acceptable to call yourself a stylist or salon representative, there is something very empowering about defining your own brand. When you decide how you want to market yourself as both a person and a professional stylist, that’s when you know you’ve found something you can be passionate about. And it’s passion that will speak to your potential clients. Every time.
For more information on how you can refine your business savvy and marketing skills, explore more of Signature Salon Studio’s informative blogs. And if you’re a salon professional looking for workspace rental, we have luxurious suites in which you can do your best work yet. Contact us today for more information.
Social media has become a huge tool for independent stylists and professionals in the beauty industry. Whether operating a marketing strategy across multiple channels such as Instagram, Facebook, and Twitter, or choosing to focus on just one outlet, it is important that your independent stylists have an online presence.
Maintaining consistent online engagement makes your salon business appear approachable and well connected with their clients. It also promotes the idea that their salon is forward thinking, trendy, and wholly accessible.
Promoting Your Salon Business With Social Media
At Signature Salon Studios, we offer luxurious salon studios for rent throughout Arizona for established beauty professionals. Our rental studio salons provide a unique opportunity to independently succeed and to help fuel that success. In today’s post we are going to share some great social media tips that will help independent stylists promote their salon business.
Tip #1: Post Your Best Photos
Social media, especially Instagram, can be utilized as an online digital portfolio. Always capture and share a picture of your best work. This is a great way to show clients what you are capable of! Sharing before and after pictures is an effective strategy as it shows your audience that you can completely transform the way people look! Whether it’s a gorgeous bridal updo or an aesthetically-pleasing manicure, pictures are shareable and likable which make them the perfect lure for bringing in new clients from the personal networks of your existing clients.
Tip #2: Encourage Audience To Engage
One of the most important social media factors is engagement! Most social media outlets have algorithms that share your content to users based on the frequency of engagement. As a basic rule of thumb, the more people engage with your social posts, the more posts they will likely see in the future. An easy way to spark engagement from your audience is to simply ask. Ask questions in the captions of photos you share that prompt comments or add phrases like ‘double tap if you agree.’
Tip #3: Hold Contests and Giveaways
Another way independent beauty professionals can reach more people and grow their following on social media is through contests and giveaways. Give away a cut or facial to a lucky follower or hold a contest where people can enter to win a specific product. To enter, instruct each contestant to follow you on social channels they are using and to tag a friend in the comments of the photo or content you share with the contest. Not only will this help you gain new followers, but you may even get one or two new clients out of it.
Tip #4: Pay To Increase Your Exposure
While it is certainly possible to organically increase your social media following, paying for advertisements and promoted posts can really expedite the process. There is an option to run paid ads on both Facebook and Instagram, which can be relatively inexpensive and can reach many people. If you aren’t too familiar with paid ads, many social media platforms, such as Facebook, allow you to simply boost posts — this will help your post get in front of a targeted audience for a select time and budget.
Tip #5: Utilize Hashtags and Geotags
If you are just starting as an independent beauty professional, it sometimes can be challenging to gain exposure on social media. Using hashtags and geotags puts your posts in feeds that potential clients may be searching in. When it comes to hashtags, make sure they are relevant to the post. Typically, location hashtags are a great start. For example, specific hashtags like ‘#scottsdalehairstylist’ or ‘#phoenixmakeupartist’ will appeal to people in those specific cities. Using a geotag for each post will also create a special feed that people will see when they are searching for your location. Plus, clients can use your geotag when they are at your salon.
Tip #6: Consistency Is Key
One of the most essential things is to stay consistent on social media. Be sure to maintain your social media outlets regularly and to stay on track with how frequently you are posting. Consistency will help you to stay relevant and be more likely to pop up into people’s minds when they are in need of salon services.
While it does take time to build up a relevant and engaged social media following, it is a great way for beauty professionals to market their salon business.
Considering Becoming An Independent Beauty Professional?
Setting up a new salon business is never easy. There are many things that you have to take care of.
One of the most important things is a sound marketing strategy for your business. An amazing salon with great services just won’t be successful without being backed up by a good marketing plan. You have to know how to market your business.
After all, it is good marketing that brings in great clientele making your business the best in town.
Let’s have a look at some of the best marketing strategies for your salon business.
1. Social Media Is Your New Friend
If you wish to have a successful business then there is no way you can ignore social media marketing. You should have a separate campaign just for online marketing. All the businesses today are online because there simply is no better way to reach the people (potential clinets) in today’s digital age.
Create an App to book appointments from clients. Set up a Facebook page. Establish a Twitter account. Go an extra mile and write a blog about your salon. Make sure your business is always available on the internet. Whether your clients need to book appointments, suggestions for personal care or beauty products, maintain your online presence to answer them. Your availability will create loyal clients for you.
2. Sell On Your Uniqueness
Even among personal care services, there are certain things that only a few can do. It could be anything from a peculiar hairstyle that only your hair dresser can do or a facial that includes your personal herbal products.
Identify that extra something that your salon offers and market it to the best of your ability. Get printed on your rate card. Put it on your website. Put it on your social media pages. Put it on your app. Offer discounts on that service and soon it will be popular enough to attract people.
3. Offer Package Deals
Offer package services to your clients as a value adding feature for your salon. It will compel your existing clients to bring in their friends and family members to your salon. You can even ask your clients to refer new customers to your salon.
Offer discounts on services for clients who refer more people to your salon.
4. Highlight the Best Parts of Your Business
When selecting your salon in the first place, make sure it has beautiful interiors. You can use this beauty to your advantage when marketing your business. Take pictures of the salon and put them on your website and social media to gain all the right kind of attention from your target audience.
Your luxurious facilities will pull customers to you. Take your camera and click away!
Marketing for your business takes a lot of input but it pays off when you can see huge numbers coming in because of it. If you wish to open your business in any of the 5 Valley locations Scottsdale/Paradise Valley, Ahwatukee/Tempe, Gilbert, Chandler or Mesa get in touch with Signature Salon Studios! Rent our beautifully decorated studios for your salon and start your journey towards running a tremendously successful business.