Social media has become a huge tool for independent stylists and professionals in the beauty industry. Whether operating a marketing strategy across multiple channels such as Instagram, Facebook, and Twitter, or choosing to focus on just one outlet, it is important that your independent stylists have an online presence.
Maintaining consistent online engagement makes your salon business appear approachable and well connected with their clients. It also promotes the idea that their salon is forward thinking, trendy, and wholly accessible.
Promoting Your Salon Business With Social Media
At Signature Salon Studios, we offer luxurious salon studios for rent throughout Arizona for established beauty professionals. Our rental studio salons provide a unique opportunity to independently succeed and to help fuel that success. In today’s post we are going to share some great social media tips that will help independent stylists promote their salon business.
Tip #1: Post Your Best Photos
Social media, especially Instagram, can be utilized as an online digital portfolio. Always capture and share a picture of your best work. This is a great way to show clients what you are capable of! Sharing before and after pictures is an effective strategy as it shows your audience that you can completely transform the way people look! Whether it’s a gorgeous bridal updo or an aesthetically-pleasing manicure, pictures are shareable and likable which make them the perfect lure for bringing in new clients from the personal networks of your existing clients.
Tip #2: Encourage Audience To Engage
One of the most important social media factors is engagement! Most social media outlets have algorithms that share your content to users based on the frequency of engagement. As a basic rule of thumb, the more people engage with your social posts, the more posts they will likely see in the future. An easy way to spark engagement from your audience is to simply ask. Ask questions in the captions of photos you share that prompt comments or add phrases like ‘double tap if you agree.’
Tip #3: Hold Contests and Giveaways
Another way independent beauty professionals can reach more people and grow their following on social media is through contests and giveaways. Give away a cut or facial to a lucky follower or hold a contest where people can enter to win a specific product. To enter, instruct each contestant to follow you on social channels they are using and to tag a friend in the comments of the photo or content you share with the contest. Not only will this help you gain new followers, but you may even get one or two new clients out of it.
Tip #4: Pay To Increase Your Exposure
While it is certainly possible to organically increase your social media following, paying for advertisements and promoted posts can really expedite the process. There is an option to run paid ads on both Facebook and Instagram, which can be relatively inexpensive and can reach many people. If you aren’t too familiar with paid ads, many social media platforms, such as Facebook, allow you to simply boost posts — this will help your post get in front of a targeted audience for a select time and budget.
Tip #5: Utilize Hashtags and Geotags
If you are just starting as an independent beauty professional, it sometimes can be challenging to gain exposure on social media. Using hashtags and geotags puts your posts in feeds that potential clients may be searching in. When it comes to hashtags, make sure they are relevant to the post. Typically, location hashtags are a great start. For example, specific hashtags like ‘#scottsdalehairstylist’ or ‘#phoenixmakeupartist’ will appeal to people in those specific cities. Using a geotag for each post will also create a special feed that people will see when they are searching for your location. Plus, clients can use your geotag when they are at your salon.
Tip #6: Consistency Is Key
One of the most essential things is to stay consistent on social media. Be sure to maintain your social media outlets regularly and to stay on track with how frequently you are posting. Consistency will help you to stay relevant and be more likely to pop up into people’s minds when they are in need of salon services.
While it does take time to build up a relevant and engaged social media following, it is a great way for beauty professionals to market their salon business.
Considering Becoming An Independent Beauty Professional?
There are many benefits to becoming an independent beauty professional and there are many reasons to rent a salon studio to work within. If you are interested in leasing a salon space, Signature Salon Studios has spaces available in five locations throughout Arizona! To learn more about our available rental salon studios, contact us!